What? This is so creative. I love this:
Working with London-based publisher Visual Editions, Foer was able (after a very long search and many rejections) to find an ambitious printing company in Belgium, die Keure, who were willing to take on the task of printing the book in large quantities. It took them a solid year of preparation and prototyping to actually produce the finished book. After all, it’s one thing to create a book like this in an edition of 5 or 10, and a whole otherthing to mass-produce it! "
"As a book cover designer and as a lover of books and an avid reader, I don’t see the act of reading as a purely word-based experience. Reading is also tactile. Reading should involve interaction between you and the text in your hands. The speed at which you turn to the next page (or flip back to the one before) matters. That accidental glimpse you got of page 273 (while still only on page 32) while fishing around for your bookmark matters. The weight of the book in your bag—that subtle reminder that it’s waiting for you—matters. The paper stock matters! The font, the letter-spacing, the margin width! It all matters! You know what else matters? The COVER. Yes, I’m biased, but how many times have you caught a glimpse of a book in someone else’s hands from across the subway and become curious about it just because of the cover? It happens to me all the time! Bah. And don’t even get me started on the smell of old paper and fresh ink! Even when you’ve finished reading a book, its presence on a shelf in your home matters.
(And by the way, the notion that eBooks will somehow cut down on environmental waste is nonsense. Where do you think all of those electronic devices will wind up when consumers feel the need to “upgrade” to a newer model every 18 months or so? What exactly are we trying to preserve?)"
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